Hired, Fired, Fled

Read Charlie Raymond's calamitous, globe-spanning memoir!

Top 11 Things You'll Realise 3 Months into Launching a Book

1.     Writing is half the battle

  • All those blogs you’ve read weren’t lying. You want them to be wrong, but they’re so very, very accurate. Writing your book is just half the battle. The marketing, promotions, PR, tinkering, pleading, and pushing is just as much work, if not more – and for a writer used to hiding behind a screen it’s a tough process to take on
  • Make a marketing plan and gradually work through it. Take breaks. Mix with humans at least once a day
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Top 12 Need-To-Knows for a Successful, Non-Sweaty DIY Book Launch

1.     Arrive on time

It turns out, and don't be massively, jaw-droppingly surprised to read this, that guests don't appreciate the author-organiser showing up late to his own book launch. There I was telling everyone to show up on time as "we only have the venue for a few hours..." and what do you know? Yep, they show up on time. As in, bang on time. As in, the bouncer had to stop them pushing in, telling me later that if my stepfather had been 60 years younger he'd have "taken him out". But there was to be no octogenarian versus pro-wrestler punch-up, as I arrived just in the nick of time, rushing everyone in, showering them in a thousand apologies.

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